“I used to tell them how much my products were to buy… but now they tell me what they are willing to pay…” Oh, how times have changed. No longer is selling just about the 4P’s: Product, Price, Place & Promotion. Frankly the days of text book marketing as we knew it has long gone. Customers [...]
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Entrepreneurial & business life is never going to be straight forward. If you excel in something you will always have admirers (followers) and despisers (criticisers). As Tim Ferriss points out, this is actually good news; it shows your doing something right. Even in performing Six Sigma Marketing; continually defining, testing & measuring for continuous improvement [...]
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For those interested in Social Media take a look into the link provided in this post to the Mashable Social Media Guide. This week’s interesting article from Mashable discusses the leverage of social media, exploring the real essence of what social media is. As a reader Six Sigma Marketing your mindset will immediately understand the worth [...]
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Starting with the Quality Movement, throughout the 1900’s development progressed; it took the West significant time to realise that: a) the east were closing in and in fact had manufacturing / industrial supremacy b) that the quality movement was largely responsible for its rise (the east). During the early time of quality circles (and to [...]
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There is a myriad of choice today in almost everything and people know it. Because people shop around to make their decisions if you run a website it is wise to get them to bookmark the product or service they see (your web page), there are some reasons for and additionally your competitors are probably not doing [...]
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Ok, so we have launched! SixSigmaMarketing.com is the result of several years fascination into the application of Six Sigma to Marketing. Six Sigma applied to marketing is your next step tool to marketing metrics. You don’t have to study marketing metrics before applying Six Sigma to Marketing – this site, our resources & courses will [...]
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